23.9.12

CONCEPT ART - VELVET CODE - BEHIND THE SCENES . . .

I've always been an absolute sucker for Behind The Scenes photos and artwork from film and TV - so I thought I'd share some of the pre-visualisations I came up with before my freakish toy duo ever stepped in front of the cameras in my Velvet Code video . . .


Below are the initial hair and make-up designs I drew up - and which were then brought eerily to life by my amazing team of Nina Butkovich-Budden and Issidora.


Below is my initial concept visual for The Toy Bride's Lounge set - which Tom Lally elaborated into his awesome production design, which in turn formed the basis for the finished full-size sets . . .

  
The sets for The Toy bride was massively inspired by dollhouses for early 60s fashion dolls - which were made from stiff "snap-back" cardboard, and required assembly from the little girls that played with 'em . . .

So, aside from some vintage plastic props, everything in The Toy Bride's lounge was created from paper and card - and especially designed ahead of time to feature the Velvet Code insignia everywhere, as if it was the name of the toy manufacturer for our Toy Bride and Groom . . .


The Toy Bride herself appears throughout her abode in hand-drawn, fashion drawing style cameo paintings and illustrations - a nod both to toy manufacturing design of the early 60s, and classic Vogue illustrations of that era . . .She is a swingin' 60s fashion gal after all!


I drew up all the concept art before it was rendered into graphic, life-size form across the interior design of The House of Dreams by Tom Lally - and shipped over in printed rolls from Dublin before being assembled like flat-pack furniture in our studio in London! The Toy Bride's TV, phone, magazines - even her Tiki Bar. Everything. Quite a pain-stakin' feat of paper engineering!


Tom also designed the Andy Warhol-inspired print for The Toy Bride's unicorn room - a butterfly-like print featuring her pink stilettos, and repeated into infinity . . .


He also designed The Toy Bride's House of Dreams - which he then built as a scale model. The concept was to splice the retro-futurist miniature design of Thunderbirds with the moodiness of an LA house in a David Lynch movie . . . Whilst also echoing the stir crazy loneliness of The Toy Bride by making it look as if it had also been abandoned for decades - complete with a drained 'n' dirtied up swimming pool full of dead leaves . . .


As we only had one day in studio to capture everything - storyboards played a huge ol' part in the video process. I quickly sketched out all the action in the vignettes . . . My particular favourite? The B-Movie beheading of The Toy Groom! Ha!


And the (poison) cherry on top of the (design) cake? The Tim Burton-inspired wedding cake which the singer Velvet Code and his own Plastic Bride stand atop. Again, it was designed up by Tom Lally based on my initial artwork, and then created in paper . . . Delicious!